Siemens embarks on a trip to the future of subway trains in London exhibit
2013-10-08 15:32:20The three-month exhibition that will be open at The Crystal in Royal Victoria Docks, London from October 8, will invite the public to take a sneak peek into how we will be travelling underground in the next decades. In a temporary “station” building, Siemens is to unveil a new concept modular metro train of the Siemens Inspiro line that fuses technologies designed to provide more comfort in commuting. The improvements in the concept, with interior inspired by light and space, range from different areas, including electronic ticketing and metro advertising facilities, to passenger information systems and station management solutions.
On its official website, Siemens unveils details about the driverless Inspiro subway train designed by the Siemens partner DesignworksUS. The new train from Siemens is 30% more energy efficient and 20% lighter than similar subway trains of our time. The capacity of a metro can be increased by up to 50% with systems of automatic train control and protection presented in Inspiro. The previous subway train in the Inspiro range was launched in Warsaw, Poland, in early 2013.
Visitors to the display will be also invited to use a special application that allows to explore elements of the exhibition and get a deeper insight into the train of future.
“London Underground’s rich advertising history stretches as far back as the Tube itself. And just as the locomotive has evolved, so we have made great strides in meaningfully engaging and interacting with commuters,” explained Jason Cotterrell, managing director of CBS Outdoor UK. “This exhibition will demonstrate how advertisers are breaking new boundaries every day to capture commuters’ imaginations during an average of three minutes of downtime as they wait for the train. It is a fantastic opportunity to catch a glimpse of what treats we have in store for our urban audience in the future.”